Monday, December 21, 2009

Swiss hit: Apple's Overseas Success

The recession didn't stop at America's shores: The past year's economic meltdown has been felt worldwide. But, as in the United States, Apple doesn't seem to care.
Overlooked in the hubbub over Apple's record-setting Mac and iPhone sales and the company's recession defying financial performance in the United States were the stellar numbers Apple turned in from overseas.
Take, for example, Europe. Apple brought in $2.49 billion in Europe. (To put that number in perspective, Apple posted $4.3 billion in sales in the Americas.) Revenue from Europe jumped 45 percent double the rate in North and South America combined.
Switzerland provides a particulatly interesting example of Apple's European success: With a market share of more than 30 percent, Apple is now number one in home computer sales; factor in business sales, and Apple is third overall, behind Hewlett-Packard and Acer.

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