apple: what recession?

Laptops, iPhones lead the way to (another) record quarter
While the rest of the American economy staggers along, with weak consumer demand and scrawny profits, Apple continues to cruise, with robust sales and brawny balance sheets.
In the quarter ending September 30, 2009, the company sold 3.05 million Macs a 17 percent increase over what it sold in the same three-month period in 2008. The previous high-water mark was 2.61 million Macs sold in the fiscal fourth quarter of 2008.
That success was due in part to the June 2009 overhaul of Apple's notebook lines, when prices were cut on almost every laptop model. Apple sold nearly 2.3 million laptops in the quarter, accounting for 74 percent of all Macs sold.
"Last quarter was the quarter of the portable," chief operating officier Tim Cook said during the fourth-quarter earnings call with analysts. In response to one comment that "the [laptop] price cut worked," Cook responded loudly, "Yes, it did!"
Apple executives also credited strong back-to-school sales and growth in overseas markets.
Mac sales outpaced the 2 percent growth of the PC market as whole, according to market-research firm IDC; Mac sales have grown faster than the overall PC market in 19 of the last 20 quarters.


Maverick Money Makers - Get Paid For Life!