Were it not for Ken Segall, you might be going to the Apple Store to buy the new 27-inch FlatMac. Instead, Segall's team convinced a reluctant Steve Jobs to go with the name "iMac"... and the rest is history. At least that's the way Segall, a former TBWA/Chiat/ Day executive, remembers it. In an interview with Leander Kahney (of the Cult of Mac Website) he says that Jobs unveiled the first Bondie Blue iMac for the TBWA team and asked them to come up with a name quickly the boxes had to be printed within a week.
Segall's team came back with five names, but four were ringers for the one he liked best: iMac. He says that Jobs rejected the iMac name at first, but changed his mind when he modeled what it would look like engraved on the side of the computer. Segall also says that Jobs had an idea for the name himself, but it was, in Segall's words, "blood-curdling".
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